SEO – Search Engine Optimisation
SE-What? There’s quite a lot to SEO but simply put, it’s pretty much all about getting your website in a high ranking, visible spot on search engine result pages (SERPS).
On-Page SEO is where we fine-tune the structure and content of your website so it can easily be indexed and understood by search engine crawlers (keyword hungry algorithms). Good SEO means better-quality leads with more conversion and fewer bounces. Think about smart relevant copy in all the right places.
Off-page SEO refers to whatever happens beyond your own website that impacts your ranking with search engines. Building backlinks is at the core of off-page SEO.
Backwinks? No, backlinks! Content published or shared outside your website on for example other websites, social media, blogs or magazines. Search engines validate backlinks as an endorsement of trustworthiness and relevance. This is exactly why a good communications strategy and stellar content creation is equally important.
Looking to get your digital game on? Let’s connect!